Effective public relations in Puerto Rico relies on understanding the key media channels that shape public opinion. From established newspapers to influential broadcast networks and digital platforms, here are the top media outlets every business should know to successfully pitch stories, build relationships, and expand their reach on the island.
Newspapers
El Nuevo Día: Puerto Rico’s largest daily newspaper, covering politics, business, and local news with wide readership island-wide.
Primera Hora: A popular tabloid-style daily, known for its accessible reporting on current events, entertainment, and community stories.
Caribbean Business: The leading business-focused publication offering in-depth analysis of economic trends, corporate news, and industry insights.
Online News Portals
NotiCel: A digital news site providing real-time updates on politics, crime, and breaking news across Puerto Rico.
Metro Puerto Rico: An English and Spanish bilingual digital newspaper covering local news, lifestyle, and culture.
Pulso Estudiantil: A student-led platform offering youthful perspectives on social issues, trends, and campus news.
Television Networks
WAPA-TV: One of the top broadcast networks, featuring news programming, talk shows, and special reports.
Telemundo Puerto Rico: A major Spanish-language network offering national and local news segments, as well as entertainment.
Univision Puerto Rico: Known for its strong news team and local investigative journalism, alongside popular telenovelas.
Radio Stations
Radio Isla 1320: AM station focusing on news, talk shows, and analysis on current affairs.
Radio Universidad 89.7 FM: University-run station featuring culture, music, and community programming with an engaged audience.
La X 102.5 FM: Popular FM station combining music, news briefs, and morning shows with local influencers.
Conclusion
These media outlets span traditional and digital platforms essential for any comprehensive PR strategy in Puerto Rico. Building strong relationships with journalists and editors across these channels will ensure your business stories reach the right audiences and drive meaningful engagement.
